Teen Girls More Tech Savvy Than Boys?

Anyone who has teenaged kids is aware (or should be) of what they are doing online. I have a 17-year-old boy, and a 13-year-old girl. IM is a given, as is my son’s cell phone when he’s way from his laptop. When he’s online, he plays video games almost exclusively....

Behind the Scenes at YSM

I attended a seminar on various aspects of managing Yahoo Search Marketing (YSM, formerly known as Overture) campaigns yesterday. For those of you unfamiliar with YSM, it is a paid search advertising system that allows advertisers to bid for position within the sponsored listings area of several major search engines (including Yahoo,...

Cruising the Sphere

A colleague of mine pointed me towards Sphere; a fast, new blog search engine. The interface is simple and uncluttered, making it easy to perform searches and track trends. After entering a search term and selecting “custom range” from the first drop-down, a graph of mentions appears just above the results....

Resources on How to Name Your Company or Product

We’ve been working the last few months on a sister product to our ImpactWatch media monitoring tool and one of the real struggles has been coming up with a name and accompanying URL. Anyone who has tried to name something in the last five years knows that most good, short URLs are taken by legit companies or being poached by domain name brokers....

U.S. Kids Bad at Geography. Really Bad.

MSNBC ran an AP story today about a recent Roper poll commissioned by National Geographic. Among 510 respondents, aged 18 to 24, 60% couldn’t find Iraq on a map.

Other major findings:

• One-third of respondents couldn’t pinpoint Louisiana on a map and 48 percent were unable to locate Mississippi.
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