IRS Beckoned into the Digital Age

Despite the rain here in Washington, the dreaded April 17th Tax Day has been pretty uneventful. The line at the post office near us isn’t remarkably long and no one looks particularly panicked. Most people I’ve spoken to have used some form of tax software to prepare their returns. I was going to use one myself,...

San Francisco Chronicle: Populist news sites give readers what they want

There is a good article in today’s San Francisco Chronicle on social news sites like Digg and Memeorandum. The article provides a good overview of this growing space....

Politicians Spotted on MySpace

I got an email from a colleague pointing me to the MySpace page of Allan Lichtman, a Democrat running for the open U.S. Senate seat in Maryland. This is the first politican I’ve seen with a MySpace profile, although I haven’t looked that hard. With 250,000 new users signing up every day and 66 million total users,...

Mainstream Media Vs. Digg

I have a bit of an Alexa problem. I spend a bit more time than is healthy analyzing the reach of website A compared to website B. The result is cheap posts, but I’m going to do one more before I swear off the practice. So here we go:

(1) Of newspaper websites,...

PR and ROI: A Critical Crossroads

As a practitioner and researcher in the arena of marketing accountability, I am impressed with the latest articles in PRWeek, and other places, about the industry’s growing stress on measurement. It is clear that PR must be concerned about accountability measurement if it is to retain its proper share of corporate budgets....