Barack and Beyoncé

Over on the Huffington Post a few weeks ago Patrick Ruffini declared 2012 the Groupon Election.  Patrick’s basic premise is that due to campaigns’ increasingly sophisticated use of analytics, email asks and online promotions have come to resemble those run by companies such as Groupon.   The long winded campaign updates of 2008 have been replaced by ...

Five Great Donation Page Designs

If you ask most non-profits, charities and political campaigns what the number one priority for their online program is, the majority of them will tell you it is to raise money online.  Yet at the same time, most of these same organizations will admit to spending very little time thinking through the layout and design of their online donation pages. ...

How to Track Email Marketing Campaigns in Google Analytics

Having used Google Analytics since 2005, I can make a few definitive statements about the program:

• It is an awesome, powerful tool.  There is a reason 50% of all sites use it.
• It has a baffling user interface.   Some of its best features are hidden and hard to use.
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10 Great Hotel Websites

At the Brick Factory, we respect good-looking websites of many kinds. It’s interesting to see how the purpose of the website changes the design of the site. Newspaper and magazine sites are very text-heavy. The college sites we mentioned on our blog a couple of months ago do a great job of displaying the identity of the school,...

Logo Design Versus What’s In Our Budget

Last week stocklogos.com posted a listing of popular logos and revealed the cost of each. As I’m sure was the plan, the post successfully elicited the expected sentiments of disbelief. Or mine…

That 2012 Olympics thing ran someone 625 grand. That seems perhaps excessive. New Zealand Banking Group at 15 mil?...