Using the geo.position meta tag

When we recently released an updated version of our SEO Basics white paper, we added information about the geo.position meta tag.  Using this tag allows webmasters to let the search engines know where the organization is physically located by providing longitude and latitude data. 

This is a useful tool for location sensitive organizations,...

Adventures in User Interface Design

We’re big believers in the importance of usability at The Bivings Group.  Online, usability is branding.  If your site is hard to use, visitors will lose patience and take their eyeballs elsewhere.  It is just common sense really. 

Inevitably, usability is about the details.  It isn’t one big thing,...

The Do’s and Don’ts of Company Blogs

We love talking about Best Practices here at the Bivings Report, and today we’re offering up a very meta look at best practices in company blogs. Every business has a point of view or way of delivering their products and services – and what better way to share that with the world than on their sites?...

Announcing Giving eCards

An increasing part of our work at The Bivings Group revolves around helping non-profits and political organizations fine tune their fundraising strategies.  This work has taught us that raising money is tough.  The down economy has created fierce competition for donor dollars, so organizations have to get creative in order for their solicitations to have an impact. ...

Has Foursquare Finally Hit the Big Time?

Unlocking location-based deals on everything from coffee to running shoes has been part of the social media vernacular for a number of years. After all, offering up your location data to retailers and allow companies to pitch you discounts and specials was how many companies aimed to become profitable. Yet only 4% of Americans used any sort of check-in service in 2010. ...