New Facebook Groups- What They Mean for Your Clients

When it comes to social media presence, in our experience the needs of our clients are as varied as their topics. Some are looking to inform or motivate their fans to take a certain action while others might have a more insular focus. It is for the more niche clients that the recent changes to Facebook groups may be more important....

New Facebook Game Makes You the Candidate, for Dog Catcher!

As someone who has blocked Farmville / Mafia Wars /Texas Hold’em Poker and defriened anyone with the audacity to send more than one invite, when I first learned of Campaigns the Game, a new Facebook application that allows users to “compete in online virtual elections,” I was skeptical but intrigued....

Getting More Out of Your 404 Error Page

When redesigning a site and moving to a new Content Management System, we try our best to preserve the old sites URL structure so that search engine and link traffic is preserved.  If that isn’t possible, we set up what are called 301 redirects, which basically tell search engines that a page has moved permanently to a new location. ...

Is it a Good Idea to Advertise on LinkedIn?

Should your company advertise on LinkedIn?

The social network boasts a largely professional user base, and is functions vary gratefully from its distant cousin Facebook.However,

Much like Facebook – LinkedIn Direct Ads allow you to target specific demographics (age groups, gender, location). They also allow you to upload a company logo or otherwise relevant picture to accompany your ad....

2010 AMP Summit: From the attendee perspective

If my own and the @bivings tweets hasn’t already tipped you off, I was fortunate to spend last Friday and Saturday at the inaugural AMP Summit. Organized by our friends at the David All Group and a distinguished leadership committee including Joe Trippi, Jerome Armstrong, Robert Bluey, Peter Corbett, Peter Greenberger,...