Organic Versus Inorganic Twitter Followers

Anil Dash has a great blog post up today entitled “Nobody Has A Million Twitter Followers.”  Dash was added to the Twitter suggested followers list in October, and as a result saw his number of followers jump from 18,000 to 300,000.  Even though Dash’s number of followers increased dramatically, the number of interactions he was having did not go up. ...

Ranking the Twitter IQ of Newspapers

In our newspaper study, released earlier today, we developed a formula we call the Twitter Interactivity Quotient (or Twitter IQ for short) as a way of measuring how newspapers were using their accounts.   If tweeting, which consists of original tweets, responses to tweets, and retweeting others’ tweets, is viewed as a conversation,...

The Use of Twitter by America’s Newspapers

Twitter was seemingly everywhere in 2009, with sports stars, celebrities, politicians and journalists using the micro blogging platform to promote everything from themselves to their employers to the issues they advocate for.    After several years of assessing the general online presence of the top 100 U.S. newspapers, this year we decided to produce a study specifically about how newspapers and journalists are utilizing Twitter as a way of promoting their content and interacting with readers....

TBGives Winner to be Announced Wednesday

Two panels here at The Bivings Group have pored over more than 50 submissions from fantastic non-profit organizations all over the Washington, D.C. area and narrowed our search down to six finalists.

Due to the heavy competition between all of the applicants and the excellent qualifications of our six finalists,...

Did the RNC Launch a URL Shortener?

Yesterday on Twitter I started seeing links pop up to what looked to be a URL shortening service run by the Republican National Committee – www.gop.am.  The site has “gop” in the URL and has branding consistent with the main RNC site – www.gop.com.  So it seemed reasonable to assume it was put out by the RNC. ...