In our newspaper study, released earlier today, we developed a formula we call the Twitter Interactivity Quotient (or Twitter IQ for short) as a way of measuring how newspapers were using their accounts. If tweeting, which consists of original tweets, responses to tweets, and retweeting others’ tweets, is viewed as a conversation,...
Continue ReadingTwitter was seemingly everywhere in 2009, with sports stars, celebrities, politicians and journalists using the micro blogging platform to promote everything from themselves to their employers to the issues they advocate for. After several years of assessing the general online presence of the top 100 U.S. newspapers, this year we decided to produce a study specifically about how newspapers and journalists are utilizing Twitter as a way of promoting their content and interacting with readers....
Continue ReadingTwo panels here at The Bivings Group have pored over more than 50 submissions from fantastic non-profit organizations all over the Washington, D.C. area and narrowed our search down to six finalists.
Due to the heavy competition between all of the applicants and the excellent qualifications of our six finalists,...
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Yesterday on Twitter I started seeing links pop up to what looked to be a URL shortening service run by the Republican National Committee – www.gop.am. The site has “gop” in the URL and has branding consistent with the main RNC site – www.gop.com. So it seemed reasonable to assume it was put out by the RNC. ...
Continue ReadingDuring the UN Climate Change Conference held in Copenhagen this week, Google unveiled an advanced Google Earth prototype that allows satellite imagery to show and measure the progression of deforestation in regions around the world. Google teamed up with software experts Greg Asner, from Carnegie Institution for Science, and Carlos Souza, from Imazon (both institutions with forest data programs used in Latin America) and created a “cloud-based computing” technology that gathers all satellite imagery data for a region and displays them in a user-friendly format.
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