Before Jimmer, the “Mexican” restaurant Café Rio held (and still holds) a special place in the heart of many current and former Jello-O Belt residents, and for good reason since it beat Chipotle, In-N-Out Burger, Chick-fil-A, and Pei Wei for the best Quick Service Restaurant in 2011. Today, the restaurant is opening a new location in Olney,...
Continue ReadingIn comparing the Facebook pages of the top 86 magazines by circulation, while those with the highest circulations generally had the highest number of Facebook fans, much like our newspaper study this presents a problem when trying to quantify engagement. In short, how do you avoid biasing your results towards magazines with a small,...
Continue ReadingAttn: Sir Tim Berners-Lee and / or Al Gore
If you haven’t caught it, Nick O’Neill’s 11/8 post Facebook Now Letting Brands Claim Community Pages details how Facebook is now letting brands claim community pages as their own, which in most cases is a good idea- especially for non-profits. ...
Continue ReadingSince our 2006 report on the quality and content of campaign websites, we have seen a marked improvement across the board in sites that incorporate multimedia content, personal fundraising, the Spanish language, and of course, candidate presences on social networking websites. With the 2010 midterm elections just a week away,...
Continue ReadingWhen it comes to social media presence, in our experience the needs of our clients are as varied as their topics. Some are looking to inform or motivate their fans to take a certain action while others might have a more insular focus. It is for the more niche clients that the recent changes to Facebook groups may be more important....
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