When it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.
In choosing winners,...
Continue ReadingThe biggest misconception about nonprofit marketing is that you need money to make an impact. False. In fact, studies show that today’s Americans are more inclined than ever to look for ways to give. In 2014, the number of online donors increased by 15 percent.
Although Americans like to engage with social-conscious brands and seem to be giving more than ever,...
Continue ReadingIn the last two days Safeway and Nissan have launched unique Facebook landing pages that take different approaches to accomplish similar objectives. Playing off two very different motivations, both companies want your profile information and status updates in exchange for delivering a reward. In this case, money or karma. Winning the award for the most aggressive approach is Safeway’s landing page promoting a $100 Memorial Day gift card giveaway....
Continue ReadingI’m not a big fan of the majority of available widgets, apps, and games that bombard Facebook. Most are garbage in my opinion, and do nothing other than clutter your profile or page.
The problem is many of these widgets were built with the old school marketing mentality of “if we build it,...
Continue ReadingDavid Meerman Scott was one of the first names I came across when I started this whole social media adventure.
At the time I was writing white papers and press releases for the launch of a new web site. This was something I had never done before, and I found the whole experience rather boring....
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