When it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.
In choosing winners,...
Continue ReadingThe biggest misconception about nonprofit marketing is that you need money to make an impact. False. In fact, studies show that today’s Americans are more inclined than ever to look for ways to give. In 2014, the number of online donors increased by 15 percent.
Although Americans like to engage with social-conscious brands and seem to be giving more than ever,...
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