With UA sunsetting in July, it may finally be time to transition to GA4 and leverage its numerous advantages.
Yesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data." During this seminar Google Analytics evangelist Avinash Kaushik gave several straight forward tips on how to better harness web analytics data.
The tip that I liked the most is to look at the bounce rate data for referring pages....
Continue ReadingSign up today to have our latest posts delivered straight to your inbox.
