TAGS : web analytics

6 Tips to Get to Know GA4

With UA sunsetting in July, it may finally be time to transition to GA4 and leverage its numerous advantages.

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Bounce Rate Data is Your Friend

Yesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data."  During this seminar Google Analytics evangelist Avinash Kaushik gave several straight forward tips on how to better harness web analytics data.

The tip that I liked the most is to look at the bounce rate data for referring pages....

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