December 4, 2009|
During last year’s election cycle, I worked as the Online NewsHour’s associate editor for the Vote 2008 site, and while the site and show changed considerably during my year and a half there, bold revisions on the site today (and soon, the show) demonstrate an invigorated energy at the organization to keep up with new media during rocky times for traditional journalism.
In addition to a new design layout, some new site features include a new blog, written by both online and on-air employees, and the promotion of online video, something the site’s actually had for a long time but was never given its due prominence.
Of course, one of the most prominent features of the site and show is its new correspondent. Hari Sreenivasan, who comes to the NewsHour from years at CBS News, will be joining the on-air broadcast and working with the Online team to combine new media efforts.
Sreenivasan talked to The Bivings Group about the new site and the strategy behind its design.
… and about new social media and outreach efforts.
… and last, what other news outlets can learn from the redesign.
Blending the traditional program with Online efforts has not been an easy task. It took years to get the teams in the even in the same building, let alone the same work space.
Many of the new initiatives emerge due to pressure from dwindling sponsorship resources earlier in the year.
“Newspapers are thinning, and television has its own crisis,” show anchor Jim Lehrer said in an interview with the New York Times in May.
With the Online changes come revisions to the show format and a new name. Starting Monday, “The NewsHour with Jim Lehrer” will officially become “The PBS NewsHour.”
All of these changes reflect a struggle within Public Broadcasting to find a place across all media spaces, promoting brand without losing purpose.
Lehrer told the New York Times in a more recent article, that he’s “’very concerned about serious journalism,’ and for longtime practitioners of the craft, ‘we damn well better get with it.’”