One thing I am seeing more and more of on newspaper websites are interactive features that provide rich ways to look at otherwise flat data. Today, Gary forwarded me a great example from the New York Times website. Check out The Ebb and Flow of Movies: Box Office Receipts 1986 – 2007, an interactive piece that shows box office receipts by month/movie for the last twenty years. This Flash piece is really well done, and is definitely the kind of thing that will get past around and get eyeballs to the Times website. It also provides ways to discover other Times content, as when you click on the movie names you get a little pop up window that provides a summary of what the movie is about and a link to a full review.