One thing I am seeing more and more of on newspaper websites are interactive features that provide rich ways to look at otherwise flat data. Today, Gary forwarded me a great example from the New York Times website. Check out The Ebb and Flow of Movies: Box Office Receipts 1986 – 2007, an interactive piece that shows box office receipts by month/movie for the last twenty years. This Flash piece is really well done, and is definitely the kind of thing that will get past around and get eyeballs to the Times website. It also provides ways to discover other Times content, as when you click on the movie names you get a little pop up window that provides a summary of what the movie is about and a link to a full review.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.