When you discuss mobile strategy with most folks, almost all of them equate a mobile strategy with launching an iPhone application. The iPhone has had a huge cultural impact and has changed the way we think about mobile. However, the reality is that the iPhone has more mindshare than it does market share, and there is a lot more to mobile than the iPhone. In a recent post, Fred Wilson includes a chart from comScore breaking down the market share for major mobile platforms.
The takeaways from this are that RIM (Blackberry) is still the biggest player in the mobile market and that Google’s Android platform is growing rapidly. Apple has a steady 25% of the smartphone market, and won’t see a jump until it is available on carriers beyond ATT.
As you think about mobile, you should keep an eye on these numbers and develop a strategy that gets your content in front of the most eyeballs possible.
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