When you discuss mobile strategy with most folks, almost all of them equate a mobile strategy with launching an iPhone application.  The iPhone has had a huge cultural impact and has changed the way we think about mobile.  However, the reality is that the iPhone has more mindshare than it does market share, and there is a lot more to mobile than the iPhone.  In a recent post, Fred Wilson includes a chart from comScore breaking down the market share for major mobile platforms.


The takeaways from this are that RIM (Blackberry) is still the biggest player in the mobile market and that Google’s Android platform is growing rapidly.  Apple has a steady 25% of the smartphone market, and won’t see a jump until it is available on carriers beyond ATT.

As you think about mobile, you should keep an eye on these numbers and develop a strategy that gets your content in front of the most eyeballs possible.

Read Wilson’s full post here.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.