Author Archive

2015 Webby Award Winners: Going Beyond Consumer Brands

When it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.

In choosing winners,...

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How Using “The Elements of Style” Can Help Your SEO

Stylish websites show up at the top of search results.

When I say stylish, I don’t mean minimalistic websites with a black-and-white color scheme. I’m talking about websites with great, stylish writing. These sites feature a strong, unique writing voice that showcases their organization’s identity and help it stand out to readers and search engines alike....

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Struggling with donations? 7 secrets to nonprofit marketing

The biggest misconception about nonprofit marketing is that you need money to make an impact. False. In fact, studies show that today’s Americans are more inclined than ever to look for ways to give. In 2014, the number of online donors increased by 15 percent.

Although Americans like to engage with social-conscious brands and seem to be giving more than ever,...

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Wearable Is the New Black: What Wearable Design means for Your Website

If you’ve visited a tech blog or even skimmed through your Twitter timeline recently, you probably know that wearable technology, like the Apple Watch or Google Glass, is making a huge splash in the tech industry.

You may be wondering how you could ever use a website the size of a postage stamp on a wearable....

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5 Easy Tricks to Boost Your Follower Growth on Twitter

So you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.

The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....

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