Fans of the movie Clerks will have an opportunity to make themselves a permanent part of the sequel, Clerks II. The first 10,000 Myspace users who add Mooby Presents Clerks II as a MySpace friend will have their names listed in the end credits of the new movie.
Seems like a great word of mouth marketing stunt to me....
Continue ReadingIn the last few weeks, we’ve seen the news aggregation site Digg expand its’ focus beyond Technology news in an effort to reach more eyeballs. We’ve also seen Netscape launch a Digg competitor that is also aimed at a wide audience, covering just about every topic you can think of....
Continue ReadingCollege football recruiting is followed obsessively by lots of folks and the recruits a school pulls in each year often make or break a coach. Entire businesses, like Rivals.com and Scout.com, have been built around keeping track of the decisions made by 17 year old kids around the country. And coaches that can connect with kids during the recruiting process are just as valuable as coaches who,...
Continue ReadingA new study published jointly by Duke University and the University of Arizona found that Americans have fewer close friends today than they did twenty years ago. The average number of people who are considered close confidants dropped by nearly one-third, from 2.94 in 1985 to 2.08 in 2004.
The study speculates that the drop may be a result of increased work hours and/or the use of the Internet for socializing....
Continue ReadingDr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:
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