Dr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:

  • 49% of the bloggers surveyed said that the time blogging take is the major drawback to having a blog
  • 66% of those surveyed spent less than 1 hour a day writing blog entires; 31% spent between 1-3 hours
  • 95% of those surveyed felt their blogs were successful at achieving their goals
  • 58% reported that their blogs were llinked to from their company’s homepage
  • 89% of bloggers said they got less than 10 comments on their blog a day

If you work at a company thinking of starting a blog, the study makes for an interesting read.

Via Micropersuasion.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.