Wal-mart Blogger Relations – More Public Affairs than PR

When I first read about Wal-Mart’s blogger relations campaign in the NYT, I immediately assumed that the goal of the campaign was to improve Wal-Mart’s overall corporate image. Change the perception of Wal-Mart in the blogosphere and ultimately win the general public’s hearts and minds. That assumption led me to think the whole campaign just seemed off....

Chinese Government Sets Up Blogs for Lawmakers

In an effort to boost relevance and public interest, the Chinese government is setting up blogs for members of its figurehead Parliament and companion advisory board. Seems to me that ghost written and heavily censored blogs are going to make the government look more out of touch, not less.

Technorati Tags: China Politics Blogs Government Asia...

Microsoft Responds to Blogger’s Computer Troubles

Courtesy of http://www.gapingvoid.com/

Last summer, prominent blogger Jeff Jarvis used his site to complain about his buggy Dell computer and Dell’s subsequent unwillingness to live up to the terms of their warranty.  Jarvis’ posts led others to come forward with their own problems with Dell, and ultimately a sort of grassroots movement against Dell formed. ...

Visit Newsvine Now

In Gary’s post about “The Wisdom of Crowds” he referenced Newsvine, a social news site that was in private Beta mode at the time. Well, it went live Thursday and it looks very promising.

The site’s news is fueled by wire feeds such as AP, but also allows users to “seed”...

PR Firms that Blog: Take 2

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

In a story I posted a few days ago, I found that 4 of the 18 largest PR firms had official corporate blogs (Burson Marstellar,...