In an effort to boost relevance and public interest, the Chinese government is setting up blogs for members of its figurehead Parliament and companion advisory board. Seems to me that ghost written and heavily censored blogs are going to make the government look more out of touch, not less.

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About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.