How to Track Email Marketing Campaigns in Google Analytics

Having used Google Analytics since 2005, I can make a few definitive statements about the program:

• It is an awesome, powerful tool.  There is a reason 50% of all sites use it.
• It has a baffling user interface.   Some of its best features are hidden and hard to use.
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The Obama Campaign Fights Email Fatigue with Infographics

If you subscribe to the Obama email list, you are used to seeing emails that look a lot like this.

Short.  To the point.  Mostly text with few if any images.  A single link to the action they want you to perform.  And that’s it. 

Over the years the Obama campaign has experimented with a ...

Share Walls

As the news industry continues its move online, publishers have struggled to figure out how best to monetize their online traffic.

A year ago, the New York Times launched an innovative pay wall system that allows visitors to read 10 articles a month for free.  If you want more,...

“Doodling” Your Homepage

In honor of the 4th of July, our creative team has put together a custom animation for our homepage.  Visit www.thebrickfactory.com to check it out. 

We were inspired to create custom versions of our Brick Factory homepage by the awesome work the Google team does with their Doodles. ...

A Look Under the Hood: Our Mobile Statistics

I’m not breaking any news here when I tell you that mobile is exploding.  Smart phone sales have overtaken sales of PCs.  There are nearly a billion smartphones worldwide.  10% of all web traffic now comes form mobile devices.

This is all important stuff for us to follow. ...