Author Archive

Five digital metrics your nonprofit should be tracking

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....

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Why a picture of Fabio is on our thank you page

Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.

On most websites many small opportunities to connect are squandered.  A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...

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What do the Brick Factory Staff Want for the Holidays?

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Brick Factory Announces Production Release of Stacks

The Brick Factory is happy to announce the first 1.0 production release of our Stacks Drupal 8 module.

Stacks makes it possible to develop re-usable components such as slide shows, galleries, banners, and much more in your Drupal projects.  You can check out a good overview of Stacks here and in the video below....

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Effective Beats Fancy

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....

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