When you discuss mobile strategy with most folks, almost all of them equate a mobile strategy with launching an iPhone application. The iPhone has had a huge cultural impact and has changed the way we think about mobile. However, the reality is that the iPhone has more mindshare than it does market share,...
Continue ReadingA few days ago Facebook released a study that showed that in most cases the candidate with the most Facebook fans won the election. Specifically, they wrote:
“The Facebook political team’s initial snapshot of 98 House races shows that 74% of candidates with the most Facebook fans won their contests....
Continue ReadingIn addition to building great websites, we (The Bivings Group) help clients manage their online campaigns on an ongoing basis. Helping our clients create and maintain compelling Facebook pages for their organization, cause or business is an increasingly large part of this work.
Based on a lot of trial and error,...
Continue ReadingJeremy Porter from Journalistics has a post up where he breaks down the top 25 newspapers as measured by Twitter followers. Below are the top 5 accounts, according to his research.
We’ve covered this ground a bit ourselves in the past,...
Continue ReadingA big message we try to deliver to our clients is that the launch of your new website is the beginning of the project, not the end. Your web program is an ongoing campaign, not a finite process like the production of a print brochure. For your web program to reach its potential,...
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