Author Archive

The Difference Between Good Customer Service and Good Public Relations

Like everyone else, I’ve had my share of customer service frustrations  with those large, sprawling corporations we all inevitably interact with.  The kind where you feel  stuck in some sort of bureaucratic purgatory, and where you end up irrationally angry at some poor customer service representative that is completely powerless to help you. ...

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Capitol Hill Beginning to Embrace Digital Media

This report from Edelman on the attitudes of Capitol Hill staffers in the U.S. and Europe is worth reading.

Edelman 2010 Capital Staffers Index Presentation View more presentations from Edelman Digital.

One statistic that jumped out at me: 32% of Members use Twitter and 62% use Facebook. ...

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The State of Mobile Development

When you discuss mobile strategy with most folks, almost all of them equate a mobile strategy with launching an iPhone application.  The iPhone has had a huge cultural impact and has changed the way we think about mobile.  However, the reality is that the iPhone has more mindshare than it does market share,...

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Facebook as Predictor of the 2010 Elections

A few days ago Facebook released a study that showed that in most cases the candidate with the most Facebook fans won the election.  Specifically, they wrote:

“The Facebook political team’s initial snapshot of 98 House races shows that 74% of candidates with the most Facebook fans won their contests....

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Ten tips for getting more out of your Facebook updates

In addition to building great websites, we (The Bivings Group) help clients manage their online campaigns on an ongoing basis.  Helping our clients create and maintain compelling Facebook pages for their organization, cause or business is an increasingly large part of this work.

Based on a lot of trial and error,...

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