Author Archive

Top Newspapers Ranked by Twitter Followers

Jeremy Porter from Journalistics has a post up where he breaks down the top 25 newspapers as measured by Twitter followers.  Below are the top 5 accounts, according to his research.

  1. @nytimes – 2,668,948
  2. @wsj – 464,591
  3. @washingtonpost – 204,514
  4. @latimes – 83,335
  5. @usatoday – 72,929

We’ve covered this ground a bit ourselves in the past,...

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Optimizing Your Web Program with A/B Testing

A big message we try to deliver to our clients is that the launch of your new website is the beginning of the project, not the end.  Your web program is an ongoing campaign, not a finite process like the production of a print brochure.  For your web program to reach its potential,...

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What’s this HTML 5 Thing?

As a web development firm, we’re closely following the progress of HTML 5, which is the latest HTML standard that promises to dramatically change the web.  At this point, only a small percentage of Internet users are capable of viewing sites in HTML 5, as most browsers don’t support the standard yet. ...

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Getting More Out of Your 404 Error Page

When redesigning a site and moving to a new Content Management System, we try our best to preserve the old sites URL structure so that search engine and link traffic is preserved.  If that isn’t possible, we set up what are called 301 redirects, which basically tell search engines that a page has moved permanently to a new location. ...

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Yelp Uses Facebook API to Recruit New Members

Last night I was on Yelp checking out reviews of Spike Mendelsohn’ new Capital Hill pizza joint We, The Pizza (not good).  I have a Yelp account but wasn’t logged in, so noticed a clever way they are using Facebook’s API.  If you are not logged in to Yelp, you’ll see a note at the bottom of the page telling you how many of your Facebook friends are on Yelp and encouraging you to sign up. ...

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