Good article from Mashable that mentions two TBG clients, the Pickens Plan and Iraq and Afghanistan Veterans of America, as examples of organizations that are building online communities the right way....
Continue ReadingHannah Del Porto from our ImpactWatch team provides a great introduction for those looking to set up their own monitoring/measurement programs....
Continue ReadingVideo demonstration of Google’s latest product, Google Buzz, which the company describes as a "new way to start conversations about the things you find interesting." You can read the Google product announcement here and a good overview of the service over on Techcrunch here....
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Peter Warden has a great post up on his blog that looks at how Facebook users in different states are connected to each. He finds that the U.S. can be divided into roughly seven regions, which are visualized above. Be sure to read the full post....
Continue ReadingSeth Godin has an insightful blog post up where he very succinctly describes the fundamental difference between spam and permission-based email campaigns.
A spam campaign feels like a smart idea, but over time, the more you use it, the less your brand is worth. A permission campaign, on the other hand,...
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