Charity: Water is a great organization, and as an online communicator I’m constantly impressed with the innovative ways they have built a movement in support of clean drinking water for everyone.

In particular, non-profits and charities should pay close attention to their web videos, which are the gold standard in my opinion.  After you watch the video above, it is hard not to be left with an overwhelming desire to walk through a wall for Charity:Water.  Lots of people make great videos, but what makes this one so special is that it almost compels you to take action.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.