Tools for Digital Marketing on a Shoestring Budget

Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.

Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...

Navigating Social Advertising

12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.

It can be a little overwhelming.

Americans spend 37 minutes each day on social media,...

Has Foursquare Finally Hit the Big Time?

Unlocking location-based deals on everything from coffee to running shoes has been part of the social media vernacular for a number of years. After all, offering up your location data to retailers and allow companies to pitch you discounts and specials was how many companies aimed to become profitable. Yet only 4% of Americans used any sort of check-in service in 2010. ...

The best Facebook advertising you can’t buy

Before Jimmer, the “Mexican” restaurant Café Rio held (and still holds) a special place in the heart of many current and former Jello-O Belt residents, and for good reason since it beat Chipotle, In-N-Out Burger, Chick-fil-A, and Pei Wei for the best Quick Service Restaurant in 2011.  Today, the restaurant is opening a new location in Olney,...

Groupon’s Super Bowl Advertising Disaster

While every year there are bad ads, the truly horribly ones go above and beyond to actually damage the brand they were supposed to promote. Assuming the point was not to distract from Christina Aguilera’s mangling of the National Anthem, Groupon’s ads seem to fall into the latter category (see instant reaction on Slurp140)....