I Remember When Spam Came in a Can; Now It’s in my Cell Phone

It finally happened to me; I was hit with my first spam message via my cell phone.  I was foolish enough to believe that spam stopped with email, but luckily I was prepared for this eventuality and deleted the message without opening it.  This is my first word of advice for anyone who receives one of these dastardly messages. ...

Internet ad revenue tops $21B, but growth is slower

So while reaching the $21 billion plateau for the first time sounds great, the growth of internet ad revenues is also slowing down.

The data, collected by the Interactive Advertising Bureau, suggests revenues grew an estimated 25 percent last year, up from $16.9 billion in 2006. That’s a whole 10 percentage points lower than the previous year’s growth. ...

The Atlantic Magazine Turns to Website for Profit

Richard Pérez-Peña of the New York Times reports in today's article "A Venerable Magazine Energizes Its Web Site" that the respected foreign affairs, politics, economics, and culture magazine The Atlantic is revamping its site tomorrow in hopes that it will help the publication turn a profit.

Just over a year ago the magazine's site was,...

Yahoo! Ad Partnership with Local Newspapers — A Year Later

On Monday Duncan Riley reported on TechCrunch that 17 more newspapers have joined in on Yahoo!'s partnership with local news sites; these papers include 16 regional papers owned by The New Times Company but not the NYT itself. 

A main part of this partnership is that local newspapers can buy job listings from Yahoo!'s HotJobs site. ...

Using Social Networking with Advertising and Marketing

With Thanksgiving tomorrow, tis the season for sweets and treats.  A newspaper article about cookies sounds like a great idea.

Stuart Elliott of the New York Times has just an article today, but not one about recipes.  It is about Pepperidge Farm, the cookie company, which is employing social networking in a new advertising campaign.  While other companies establish a presence on an existing social network site by setting up a group,...