Here are some quick takes on a few items I’ve come across in the news the last few days:
(1) The average online news story receives half of its page views within the first 36 hours of being posted, according to a new study by the University of Notre Dame....
Continue ReadingI exchanged a few emails with Mark Glaser from Mediashift a while back when he put together a story on our campaign study. One of the questions he asked is how I advise candidates and campaigns who are thinking about blogging. It’s a question I’m asked pretty often and something I address in the pitches I put together....
Continue ReadingBusiness 2.0 ran an interesting article entitled, “Redefining the RSS feed” regarding FeedBurner. The article is based largely on an interview with the company’s CEO, Dick Costolo, and it explores the company’s business model, and discusses how it integrates advertisements into publishers’ feeds and reports back on the size and scope of their audience....
Continue ReadingJackie Huba of the Church of the Customer blog shares how stories spread, with the help of YouTube and audio. As you may have heard, an AOL customer tried to cancel his account and dealt with a CSR who pretty much wouldn’t fulfill his request. The customer, Vincent Ferrari, who is also a blogger,...
Continue ReadingDr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:
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