A strange persona entered and shook up the PR world (at least the part that is online and blogging) rather recently. Strumpette, a blog written by one Amanda Chapel, has inspired a great deal of vitriol from online PR folks such as Steve Rubel, fellow Edel-ite Phil Gomes, the young and ambitious Flackette and even Shel Holtz....
Continue ReadingLast week, USA Today published an interesting article about how the television industry is using blogs to provide obsessed fans with loads of extra information about their favorite shows and characters. Blogs are now produced by television shows like Grey’s Anatomy, The Office and That 70’s Show. The trend is for the blogs to be done in character,...
Continue ReadingThe Committee to Protect Bloggers has launched an interesting project called Blogswana aimed at helping educate folks about the AIDS epidemic in Botswana. The concept is to have twenty university students at a major Botswanan university become partners with citizens whose lives have been touched by the AIDS epidemic. The students would interview their partners once a month and start a blog on their behalf,...
Continue ReadingThis morning on public radio WAMU’s (88.5 FM) Marketplace Morning Report, Andreas Kluth, a commentator from The Economist, argued that ‘old media’ needs to become more like an exchange — much like Yahoo and Google, where content, in whatever form, is bought, sold, and bartered. Gave the impression that ‘old media,’...
Continue ReadingA few weeks ago Sports Illustrated published an expansive feature article (subscription required) about how citizen sportswriters are changing sports journalistm. Obsessive and often posting about events in real time, these sports bloggers are spreading rumors, arguing and just generally feeding their sports addictions 365/24/7. Sometimes they even break stories....
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