As a whole, Washington-based trade associations aren’t known for their innovative Internet strategies. The big secret about trade associations is that they have a lot to offer the Internet community – most have great stockpiles of content and staffers who are genuine experts in their fields. And a big part of a trade association’s mission is to serve as an information resource on their industry....
Continue ReadingWe took a quick look at corporate, trade association, and non-profit websites. Seems like less than 10% have set up an RSS feed for their news releases. Here’s an example. Here’s another. Notice the and icons.
RSS is the increasingly standard way content get passed around the web —...
Continue ReadingFound the “Results of the first European Survey on Weblogs in Public Relations and Communication Management” by Philip Young, Ansgar Zerfass and Swaran Sandhu (Jan 2006). You can dowload it here. (It’s the link under “Results.”) Not sure whether the 500 or so respondents being self-selected makes the survey scientifically representative,...
Continue ReadingSaw a story in last week’s PRWeek that mentioned the “State of the Media Report” by the Project for Excellence in Journalism. The project is an institute affiliated with the Columbia University Graduate School of Journalism, and funded by the Pew Charitable Trust.
Didn’t know what to expect,...
Continue ReadingTo follow up on Todd’s post below, I went to Google Finance and typed in HP, looking for the stock activity and news for the Hewlett-Packard Company. Look what I got.
1. Stock graph is for the contract oil driller Helmerich & Payne, but the news items on the right are about Hewlett-Packard (HP)....
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