NYT: Wal-Mart Enlists Bloggers as part of PR Campaign

Very interesting New York Times article that provides insight into Wal-Mart’s use of blogs and bloggers to combat its negative public image. The gist of the story is that Wal-Mart’s PR firm of record, Edelman, has been sending out talking points to pro Wal-Mart bloggers via email. A few of the bloggers then posted excerpts of the emails without disclosing where they came from....

Microsoft Responds to Blogger’s Computer Troubles

Courtesy of http://www.gapingvoid.com/

Last summer, prominent blogger Jeff Jarvis used his site to complain about his buggy Dell computer and Dell’s subsequent unwillingness to live up to the terms of their warranty.  Jarvis’ posts led others to come forward with their own problems with Dell, and ultimately a sort of grassroots movement against Dell formed. ...

PR Firms that Blog: Take 2

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

In a story I posted a few days ago, I found that 4 of the 18 largest PR firms had official corporate blogs (Burson Marstellar,...

WP: Spotting Trends in Blog Buzz

Blog buzz makes the front page of The Washington Post. (registration required.) Article talks about ConAgra Foods and H-P monitoring blogs for emerging trends in comsumer attitudes. Piece features the blog monitoring company Nielsen BuzzMetrics, formed last week by the merger of Intelliseek and BuzzMetrics....

The Limitations of Tracking Blog Buzz

I was vaguely interested in how much online buzz was being generated about Microsoft’s Origami Project, so I spent a few minutes on IceRocket.com using their blog trends tool. Here’s what the trend line for mentions of the word “origami” looks like over the last month:

The chart tells me what I already knew –...