Best Practices for Mass Emailing

Here at The Bivings Group, we’ve dealt with a myriad of requests for mass emailing services, tools and strategies to help our clients make the most of what is the most powerful weapon in online advocacy. Based on our research and testing, here are some best practice tips for making your email campaigns as effective as possible....

Network Solutions Embraces Mystery with New Product Names

When putting together navigation elements on the sites we build, our number one priority is presenting users with clear choices so they can quickly find what they are looking for.  On the web, usability is branding.  John Graham-Cumming points to a great example from Network Solutions of how not to name the options on your site. ...

New NPR.org Pushes Multi-Platform Business Model

A shiny new NPR.org revealed itself Monday with a simpler homepage design packed with multimedia features and customizable choices.

Like most major media websites still afloat, NPR.org aims to keep radio content its core but offer up multi-platform, all-purpose news.

The new site is a major improvement to its tightly-fonted,...

NPR to Launch Redesigned Site on Monday

NPR will be launching a redesigned website on Monday, and they are providing a sneak preview of the homepage of the new site via a YouTube video. While the video only provides a brief glimpse of the new site, what is shown looks quite impressive. I look forward to taking a look on Monday....

Dollar ReDe$ign Project Winner

For the past few months, creative strategy consultant Richard Smith has been running a contest in which he asks designers to redesign the U.S. dollar.  On July 4th, Smith announced that Kyle Thompson was the winner of the contest (photo of winning design below).  I think Thompson’s winning design is pretty compelling,...