When putting together navigation elements on the sites we build, our number one priority is presenting users with clear choices so they can quickly find what they are looking for.  On the web, usability is branding.  John Graham-Cumming points to a great example from Network Solutions of how not to name the options on your site.  You can see the full list of recent changes made by Network Solutions below.  As Graham-Cumming points out, going from “Domain” to “nsWebAddress” and from “SSL Certificates” to “nsProtect” seems like a pretty big step backwards from a clarity and usability standpoint.


About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.