When putting together navigation elements on the sites we build, our number one priority is presenting users with clear choices so they can quickly find what they are looking for.  On the web, usability is branding.  John Graham-Cumming points to a great example from Network Solutions of how not to name the options on your site.  You can see the full list of recent changes made by Network Solutions below.  As Graham-Cumming points out, going from “Domain” to “nsWebAddress” and from “SSL Certificates” to “nsProtect” seems like a pretty big step backwards from a clarity and usability standpoint.