Last May I wrote a post about how offices on Capitol Hill deal with the barage of emails they constantly receive. Regulatory bodies and similar organizations also must handle similar flows of e-mails. Despite this, it is very important for our country's democratic nature that individuals' voices are heard. Further,...
Continue ReadingMy post yesterday about the use of images in email got me thinking about what the best days or times are for doing bulk email sends. There really isn’t one answer, as each list is unique and finding the best times is a matter of trial and error. But I’ll take a shot at providing some general guidelines....
Continue ReadingWe’ve written a bit here about how some of the Presidential campaigns this cycle have embraced stripped down emails that don’t include a lot of images or fancy formatting. In that previous post, the focus was on how this format can make emails seem more personal, and not on the technical reasons to avoid using a lot of images....
Continue ReadingNancy Scola over at TechPresident has the scoop on the latest attempt by a Presidential campaign to personalize mass emails. Basically, “Barack Obama” sent a “personal” email message out to his list yesterday about Hillary’s cash advantage. I am a member of Obama’s list and got the message. Then a few hours later Obama’s message was forwarded to me by some stranger in Leawood,...
Continue ReadingI was on Capitol Hill Monday morning attending the "Ready-Made Constituent Relationships: A Look at How Technology Empowers and Enables Effective Constituent Relationship Management" presentation hosted by George Washington University's Institute for Politics & The Internet (IPDI).
While the presentation covered a broad range of constituent services, the main focus was e-mail,...
Continue ReadingSign up today to have our latest posts delivered straight to your inbox.