Marketing

The Use of the Internet by America’s Newspapers: Highlights

After finishing our study of America's top 100 newspapers and their use of the Web, I took a closer at the top 20 most circulated papers and tried to pick a few favorites. To be honest, this was a difficult task. Most newspaper websites are adequate and have similar formats....

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The Use of the Internet by America’s Newspapers

Update: We've issued a call for help in conducting research in additional countries.  Learn how you can help.

After the success of our recent study, The Internet's Role in Political Campaigns, we decided to perform a study on America's newspapers. It is widely known that America's newspapers are suffering from declining readership and circulation....

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Some Quick Hits

Here are some quick takes on a few items I’ve come across in the news the last few days:

(1) The average online news story receives half of its page views within the first 36 hours of being posted, according to a new study by the University of Notre Dame....

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A little web wisdom…

Gary's article on how communicators can adapt traditional PR strategies to the online environment has been published in Communique , a magazine devoted to healthcare marketing. You can find the article here....

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Nanotechnology: The Science of the Really Really Little

Apparently in Texas, you need a high-tech microscope in order to see patriotism at work. CNN News reported yesterday that electrical engineering graduate students Jang-Bae Jeon and Carlo Foresca at the University of Texas at Dallas succeeded in building a mini-American flag. This flag isn’t just any mini-flag, however, it’s a nanoflag....

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