Marketing

Two Major Stories on Click Fraud

Anyone conducting keyword ad campaigns on sites like Google Adwords and Yahoo Search Engine Marketing should check out these two recent articles on click fraud:

  • Click Fraud is Growing on the Web – New York Times
  • Click Fraud: The Dark Side of Online Advertising –
  • ...
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Four Great Internet Phenomena

Ever now and then something hits the Internet and spreads like wildfire.  Below are four such phenomena I've come across recently that I figured I'd share.

(1) Million Dollar Homepage

On August 26, 2005, English college student Alex Tew launched the Million Dollar Homepage as a way to fund his education....

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Recalling “A Million Little Pieces”

Way back when, I wrote a post about the undoing of James Frey and his memoir, "A Million Little Pieces."

We all know the memoir was a lie, a total fabrication.  I wondered at the time what might happen, whether the publisher would fess up and give readers a refund. ...

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PR Firms that Blog: An Update

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

Around six months ago I wrote two posts (1, 2) about whether the world's largest PR firms had official,...

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Highlighting a Few Older Posts

The biggest flaw in the way blogs are structured is the near total emphasis on the newest posts.  The obsession with the new means that posts sitting in your archive just aren't read that often.

Problogger has a great article with tips on how to get more people to look at older posts on your blog.  ...

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