So now that we’ve all agreed that The World is Flat and also that we’re a nation of people drowning in debt, Boston Consulting Group senior consultant Michael Silverstein has a new theory for us: Middle class consumers are on an eternal treasure hunt, looking for an emotional connection to our purchases,...
Continue ReadingI recently visited the website of Berkshire Hathaway, which is the holding company controlled by billionaire Warren Buffett that ultimately employs 190,000 people. I was looking for video clips of Berkshire Hathaway’s annual board meeting, which are famous for Buffett’s pronouncements on a variety of economic subjects. It became clear pretty quickly that Berkshire Hathaway doesn’t do multimedia....
Continue ReadingThe whirl of the turbines deafens the team as the Black Hawk skims along at what seems like mere feet above the rolling waves below. The scent of the sea tickles their noses, the salinity palpably stinging their nostrils. In front of them, the dawning sun glimmers on the surface,...
Continue ReadingI attended a seminar on various aspects of managing Yahoo Search Marketing (YSM, formerly known as Overture) campaigns yesterday. For those of you unfamiliar with YSM, it is a paid search advertising system that allows advertisers to bid for position within the sponsored listings area of several major search engines (including Yahoo,...
Continue ReadingWe’ve been working the last few months on a sister product to our ImpactWatch media monitoring tool and one of the real struggles has been coming up with a name and accompanying URL. Anyone who has tried to name something in the last five years knows that most good, short URLs are taken by legit companies or being poached by domain name brokers....
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