Barack Obama is Most Followed on Twitter

Want further proof of Barack Obama’s popularity online? According to the site Twitterholic, Obama has more followers than any other Twitter user (followers are people who sign up to receive a user’s Twitter updates through the service). Here is a chart showing the top 10 users:

Despite this popularity,...

What are the best days and times to send bulk email?

My post yesterday about the use of images in email got me thinking about what the best days or times are for doing bulk email sends. There really isn’t one answer, as each list is unique and finding the best times is a matter of trial and error. But I’ll take a shot at providing some general guidelines....

Using Images in Email

We’ve written a bit here about how some of the Presidential campaigns this cycle have embraced stripped down emails that don’t include a lot of images or fancy formatting. In that previous post, the focus was on how this format can make emails seem more personal, and not on the technical reasons to avoid using a lot of images....

Blogging Goodwill Fashion

Every once in a while we like to point out how non-profits and charitable causes can harness the Internet to better achieve their goals, and this post highlights the successful efforts of Goodwill of Greater Washington using a blog — about fashion.

True, Goodwill is about community development projects like job training for lower income folk and sales from used and thrift clothing helps fund such programs,...

Using Social Networking with Advertising and Marketing

With Thanksgiving tomorrow, tis the season for sweets and treats.  A newspaper article about cookies sounds like a great idea.

Stuart Elliott of the New York Times has just an article today, but not one about recipes.  It is about Pepperidge Farm, the cookie company, which is employing social networking in a new advertising campaign.  While other companies establish a presence on an existing social network site by setting up a group,...