New York Press Association Fall Meeting

I spent the weekend up in Boston, MA at the New York Press Association's fall meeting. It was a great conference attended by publishers of all sorts of newspapers in New York State.  It was a diverse group of people–from seasoned Web veterans to those just getting their newspaper websites started....

The Life Cycle of Social Media Hype

I’ve been reading with fascination a series of articles that have appeared lately that question the value of maintaining a presence in Second Life. To make a long story short, a year or so ago, when the Second Life hype was deafening, companies appeared in mass to construct their own virtual presences as a way to market their products....

Seth Godin at the Personal Democracy Forum

For me the highlight of the Personal Democracy Forum was seeing Seth Godin speak in person. You can check out the video of his presentation below. If you haven’t heard Godin before, take the 15 minutes and watch it.

You can see other videos from the conference here....

Top 5 Author Blogs

Everyone knows about author bloggers like Guy Kawasaki and Seth Godin. But outside of the Technorati Top 100, there are a lot of authors that have used blogs to create fantastic communities of users. Here are my five favorite, slightly lower profile author blogs:

(5) Malcolm Gladwell

Gladwell,...

Social Technographics & Butterfingers

Forrester Research just released an interesting study led by Charlene Li about social technographics that breaks up web users into distinct and defined categories so that marketers can target their efforts to inspire action.

These categories include:...