Marketing in Second Life

Wagner James Au of GigaOM has a fascinating look at why, despite the endless hype, marketing in Second Life hasn’t proven to be effective yet. This is a good companion piece to a link I posted yesterday that provides some practical reasons to be skeptical of Second Life’s marketing potential (put me in the big time skeptic category)....

Link Roundup (1/13/2006)

• What the Chinese Want to Know
  Interesting list of the top search terms for 2006 on the Chinese search engine Baidu. Thankfully Paris Hilton, Lindsay Lohan and Britney Spears’ don’t dominate Chinese thoughts they way they do those of Americans.
• Microsoft takes email design back years
  Outlook 2007 will handle HTML emails in a vastly different manner than previous versions of the email program.
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MySpace Welcomes Magazines

I found an interesting tidbit of information today on the Magazine Publishers of America (MPA) website, which provides circulation trend data and marketing information for magazine publishers and advertisers.

MPA provides a list of 36 magazines that have active profiles on MySpace. Basically, these profiles give magazines an outlet for reaching out to tech-minded teens and young people on a personal level....

Boy Scouts Now Fight Piracy

In a move that can be described as either truly genius or truly bizarre, the Associated Press reported  that the Motion Picture Association of America has developed a curriculum to teach the Boy Scouts of America about the necessity of entertainment copyright law and the ill-effects of pirating movies. Scouts receive a merit badge after completing the program,...

Consumerist vs. Wal-Mart’s (Edelman’s, really) Krempasky

It's no secret that I think that Consumerist does a huge favor to the general public in pointing out what's fishy about the latest bridge on the market. Editor Ben Popken has now taken Consumerist readers into a conversation Edelman PR's Wal-Mart advocate Mike Krempasky attempted to have with Ben.  

If Ben is being entirely truthful and transparent,...