Media

Newspapers: Future Exchanges? Not.

This morning on public radio WAMU’s (88.5 FM) Marketplace Morning Report, Andreas Kluth, a commentator from The Economist, argued that ‘old media’ needs to become more like an exchange — much like Yahoo and Google, where content, in whatever form, is bought, sold, and bartered. Gave the impression that ‘old media,’...

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Meme Tracking Hits the Sports Market

A few weeks ago Sports Illustrated published an expansive feature article (subscription required) about how citizen sportswriters are changing sports journalistm. Obsessive and often posting about events in real time, these sports bloggers are spreading rumors, arguing and just generally feeding their sports addictions 365/24/7. Sometimes they even break stories....

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Top 10 Ways Trade Associations Can Employ New Media Techniques

As a whole, Washington-based trade associations aren’t known for their innovative Internet strategies. The big secret about trade associations is that they have a lot to offer the Internet community – most have great stockpiles of content and staffers who are genuine experts in their fields. And a big part of a trade association’s mission is to serve as an information resource on their industry....

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SMS For Action

Recently, NPR’s Story of the Day podcast (Empowered by Technology, Indians Fight Government Corruption) featured how SMS technology effectively gave middle class Indians the ability to launch large scale protests against a legal system that is notorious for protecting the interests of the elite class. Fashion model Jessica Lal was shot and killed at an exclusive nightclub/bar in Dehli nearly 7 years ago,...

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RSS for New Releases? A No Brainer.

We took a quick look at corporate, trade association, and non-profit websites. Seems like less than 10% have set up an RSS feed for their news releases. Here’s an example. Here’s another. Notice the and icons.

RSS is the increasingly standard way content get passed around the web —...

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