Nonprofits

Email Marketing: 5 Big Mistakes

How many unread emails are in your inbox right now?

I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.

I’ll delete most without opening.
The ones I do open? I skim them....

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5 Most Inspiring Petition Websites

Online petitions are a proven way for non-profits and advocacy groups to demonstrate support for the causes they care about and to grow their email lists.  Despite their prevalence, a lot of online petitions consist of little more of a few sentences of text and a sign up form.  Check out these five groups that took the time to create inventive and inspiring online petitions....

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5 Common Mistakes Nonprofits Make When Redesigning a Website

Here at The Brick Factory we work with a variety of nonprofits, trade associations and advocacy groups. While each organization has their own unique set of challenges to undertake, its clear there are some recurring hurdles that we jump through on many of our projects.

We put together a quick list of five issues that seem to pop up pretty frequently:...

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5 Great Social Fundraising Platforms

Social fundraising is on the rise and these 5 sites are a great place to get your feet wet:

1. Crowdrise

About: “Crowdrise is about giving back, raising tons of money for charity and having the most fun in the world while doing it. Crowdrise is way more fun than anything else aside from being all nervous about trying to kiss a girl for the first time and her not saying something like ‘you’ve got to be kidding me.’”

Pricing: Free accounts with no monthly charge and 5% + $2.50 transaction fee...

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Nonprofit Benchmarks 2011: Online Fundraising

As I described in our previous post, ‘Nonprofit Benchmarks 2011: Email’, M+R Strategic Services and the Nonprofit Technology Network recently released their ‘2011 eNonprofit Benchmarks Study’ covering a broad range of digital issues regarding NPOs. The study has a lot of great information that I intend to breakdown and analyze in a few manageable posts....

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