Time is On My Side

Who would have guessed that the Rolling Stones knew so much about brand marketing – “You always say that you want to be free, but you always keep running back to me… I got the real love – the kind that you need.” As the interactive marketing industry increasingly points to the branding power of the Internet,...

Forbes Gets Farked? ESPN States the Obvious!

Every single site on the Internet seems to be running an online poll these days. Read a story online and you will probably be asked to cast some sort of inane vote about the content of the story you just read. “Do you think Saddam Hussein sleeps in full military dress?”...

Maximizing ROI for Paid Search Engine Placements

Paid search engine placement programs, such as those offered by Overture, are the quickest, easiest, and one of the most cost effective ways to ensure that your website appears on the first page of results on major search engines. While the concept is straightforward enough, the implementation of such a program requires a certain degree of finesse in order to see the greatest response rates and return on investment (ROI)....

Please, Sir – Can I Have Some More?

Taking Advantage of Discounted Online Ad Rates During an Economic Downturn

The great irony of an economic downturn such as the one that we are now experiencing, is that while they provide the greatest opportunity for businesses to invest in future growth, most companies feel that they are in no position to capitalize on that opportunity....

It Was the Best of Times, It Was the Worst of Times

2001 Year in Review and Predictions for 2002 Yet again, Dickens is correct – “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity,...