The Use of the Internet by America’s Newspapers

Update: We've issued a call for help in conducting research in additional countries.  Learn how you can help.

After the success of our recent study, The Internet's Role in Political Campaigns, we decided to perform a study on America's newspapers. It is widely known that America's newspapers are suffering from declining readership and circulation....

Podcast: The Internets Role in Political Campaigns

For the tens of people that are interested, we put together a podcast about the findings of our recent campaign study. In the podcast, Ajit Verghese interviews myself and Erin Teeling (who actually wrote the thing) about how 2006 Senate campaigns are using the Internet. We talk about which sites are good/bad,...

$100 Laptop Enters Testing Phase

Nicholas Negroponte’s vision to give every child in the developing nations a laptop is closer than ever to becoming reality. The Bangkok Post reported last week that testing of the $100 Laptop (part of the One Laptop Per Child program) is set to begin in Egypt, Nigeria, India, China, Thailand,...

Pew Charitable Trust Report on Bloggers

In an attempt to provide a “portrait” of American bloggers, the Pew Internet and American Life Center put out yet another study on the weblog phenomenon. Key takeaways are as follows:

• 12 million Americans keep a blog
• 57 million Americans read blogs
• 37% of Americans who blog use their lives and experiences as inspiration for entries
• 11% of American bloggers say they focus mainly on writing about politics and government
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A little web wisdom…

Gary's article on how communicators can adapt traditional PR strategies to the online environment has been published in Communique , a magazine devoted to healthcare marketing. You can find the article here....