Research

What Industries Have the Best/Worst Websites?

Adrants has a breakdown of the Web Marketing Association’s (WMA) Internet Standards Assessment Report, which examines which industries have the most/least effective websites. The study found that gaming, music, sports and automotive sites are the best while public relations, directory/search engine and radio sites are the worst. You can download a copy of the report from the WMA website....

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PR Firms that Blog: Take 2

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

In a story I posted a few days ago, I found that 4 of the 18 largest PR firms had official corporate blogs (Burson Marstellar,...

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WP: Spotting Trends in Blog Buzz

Blog buzz makes the front page of The Washington Post. (registration required.) Article talks about ConAgra Foods and H-P monitoring blogs for emerging trends in comsumer attitudes. Piece features the blog monitoring company Nielsen BuzzMetrics, formed last week by the merger of Intelliseek and BuzzMetrics....

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The Limitations of Tracking Blog Buzz

I was vaguely interested in how much online buzz was being generated about Microsoft’s Origami Project, so I spent a few minutes on IceRocket.com using their blog trends tool. Here’s what the trend line for mentions of the word “origami” looks like over the last month:

The chart tells me what I already knew –...

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Do PR firms blog? Not so much

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

For years I've watched some of the best, brightest and biggest PR firms in the world get the web wrong....

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