It’s not easy to shake the general public’s perception that trade associations are stuffy, bureaucratic, and staid. But it can be done, and in this age of social media, Instagram is a valuable tool in your toolbox. Instagram users are nearly 10 times more engaged compared to any other social media platform,...
Continue ReadingOur Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.
Which social networks are most effective? How often do nonprofits post?...
Continue ReadingEven if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.
Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...
Continue ReadingAll too often, great content is created, uploaded to a blog, posted on social media, viewed by interested users, and then quickly forgotten.
But, if that same great content is posted on social media again later, then it is able to reach a far greater audience. This sounds obvious,...
Continue Reading12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.
It can be a little overwhelming.
Americans spend 37 minutes each day on social media,...
Continue ReadingSign up today to have our latest posts delivered straight to your inbox.
