Explaining the Upworthy Phenomenon with Science

The last few months I’ve been a bit stumped by how popular Upworthy has become.  The site attracted 90,000,000 unique visitors in November 2013, which seems completely crazy to me.

I get that the site is really good at writing headlines that beg to be clicked and shared. ...

Share Walls

As the news industry continues its move online, publishers have struggled to figure out how best to monetize their online traffic.

A year ago, the New York Times launched an innovative pay wall system that allows visitors to read 10 articles a month for free.  If you want more,...

Fox experimenting with its Fringe Twitter strategy

Last April I noticed Fox displaying hashtags on the screen of some its shows to promote tweeting.  Since then, this practice has continued, and I have noticed similar instances on other networks and shows.

Up until now, from what I’ve seen, Fox has mainly displayed the show’s name as the hashtag (#Glee or #Fringe,...

5 Digital Super Bowl Campaigns to Watch

Last year, 111 million people watched the Super Bowl in the United States alone.  Research estimates that  “about 60% of people watching the game plan to have a second screen running — whether it’s a laptop, tablet or a smartphone.”  Undoubtedly, a lot of people will be using those second screens to chat about the game on various social media platforms,...

Perspectives on the Internet and Human Memory

Humans and machines have been intertwined for as long as anyone currently reading these words can remember. Recently though, the discussion has turned to whether this relationship affects our mutual memories. In essence, do we remember things? Or do we, as a collective human race, simply remember to google them?...