Keys to a Successful Client Consultation

At The Brick Factory, we liken the process of building websites to that of building a house. In both cases, building something truly great is predicated on establishing a strong foundation on which to build. For us in the web development world, the foundation for any new project is forged not with brick and mortar but by establishing client rapport and setting project goals in the initial client consultation....

10 Great Hotel Websites

At the Brick Factory, we respect good-looking websites of many kinds. It’s interesting to see how the purpose of the website changes the design of the site. Newspaper and magazine sites are very text-heavy. The college sites we mentioned on our blog a couple of months ago do a great job of displaying the identity of the school,...

The cost of Search Personalization

Many Internet companies (like Google, Microsoft, Netflix, and Amazon) tout the virtues of search personalization.  By using a multitude of factors, the companies can provide more relevant information to a person.

I agree that there are benefits to it.  When I google “Montgomery County Public Libraries,” search engines can use my IP address – that indicates that I’m in the Washington,...

Three Easy Steps: A Quick Look at Social Media Fundamentals

Recently I had the pleasure of sitting on a ‘Fail Fair’ panel about social media. My time was fairly limited so I decided to keep my presentation short and sweet – focusing on the three most essential fundamentals of social media:

1. Don’t break guitars
2. Don’t eat at McDonalds
3. Don’t say dumb things

Admittedly,...

Happy Birthday, Willie

Growing up in Texas, country artists Willie Nelson, Waylon Jennings and Kris Kristofferson served as the soundtrack of my childhood.  Today, musical legend Willie Nelson, who still maintains a busy touring schedule, turns 79.  To celebrate his birthday and his show at DC’s 9:30 Club next week, we are paying tribute to Willie on our Brick Factory homepage. ...