Measuring Dell Hells

ImpactWatch is one of our main products. It is a PR measurement tool that our clients use for mainstream media coverage, but blogosphere measurement is harder to assess since readership and authority aren’t easily quantifiable.

Companies simply lack the resources to closely monitor all that is said about them,...

Companies Abandoning Second Life

The LA Times had a story last week about companies abandoning their presences on Second Life due to poor return on investment. From the sound of things, many companies that have stayed may not be long for the world:

But the sites of many of the companies remaining in Second Life are empty....

The Danger of Outsourcing Interactivity

Over the weekend Al Jazeera English asked YouTubbers — through its Washington, DC based anchor Ghida Fakhry — for feedback about the channel via video responses. As of this posting 34 responses from 30 people are posted.  

While I applaud the channel for sparking such interaction, there's some risk on having viewers participate in a third party venue. ...

Stripping Commenters of Anonymity

After about a year of allowing site visitors to comment on any story, The Sacramento Bee in California is reworking its commenting policy. 

At first the paper allowed commenters to hide behind pseudonyms.  However, to a few people's surprise, this freed some commenters to earn the rather mild title from staffers of "provocateur"...

Making Profiles Portable

I’m someone that is eager to try out the latest Web 2.0 tools, be it Twitter, Powcne, Jaiku, etc. One of my frustrations is that I have to essentially start over every time I create an account on one of these things. I have to enter the same profile information over and over,...